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Sales & Marketing Empowerment ℠

More than just Sales & Marketing Enablement – We deliver Empowerment.

Table of Contents

Rise to the Next Level – Beyond Sales & Marketing Enablement to Sales & Marketing Empowerment – Blending Advanced Analytics, Process Optimization, Sales & Marketing Automation, and the right talent to accelerate Value Creation.

We take a data driven approach to assess your Sales and Marketing organization, understand your pain points, and identify and prioritize opportunities for value creation. We operate at the intersection of Sales/Marketing and Technology and when an opportunity is prioritized, we help you vet, select, and implement your Sales and Marketing solution.

Whether you are doubling your Sales Team, increasing inbound Lead Generation volume, integrating your Sales & Marketing processes, and/or implementing a Data Driven Pricing Strategy to improve Gross Margin, we have direct expertise that can help. From Strategy through Execution, our approach is pragmatic and focused on value creation acceleration.

I have trusted Messina Group as my Sales and Marketing Advisor for several years. Their team did all the heavy lifting…to more than double my national sales team and … provided the Analytics we needed to help us improve our Pricing decisions and increase our overall Gross Margins.

Thomas Caffery

Chairman & CEO

Our Approach

We take a data driven approach to assess your Sales and Marketing organization, understand your pain points, and identify and prioritize opportunities for value creation. 

We help our fast-growing Clients vet, select, and implement  Sales and Marketing Automation solutions. Whether you are doubling your Sales Team, increasing inbound Lead Generation volume, integrating your Sales & Marketing processes, and/or implementing a Pricing Strategy to improve Gross Margin, we can help. Our pragmatic approach from Strategy through Execution is focused on value creation acceleration.

FEATURED RESOURCE
Core Growth Stack

Do you have the right tech for your growth stack?

Value Creation Through Digital Transformation As your organization grows, you need the right tech stack to empower your Sales and Marketing teams for success. Download our free infographic that outlines the 15 technology categories most modern companies need to consider for their Sales and Marketing Tech stack.

Download the Infographic

Sales & Marketing

Advisory Services


We help our clients make data driven decisions which lead to lasting Sales & Marketing improvement and the acceleration of Revenue growth. Our approach evaluates:

  • How and To Whom you sell your products and services
  • Your Go-To-Market strategy
  • Sales and back office operations and technology
  • Sales force hiring, effectiveness and key account development
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Clarity Workshop

A quick-hitting, collaborative work session that brings Clarity to your Analytics opportunities.

Strategic Roadmap

Identify and Align your Sales & Marketing capabilities with business objectives, focus on incremental investment, and improve ROI.

Sales & Marketing Assessments

A diagnostic engagement, focused on specific current state problematic areas and future state solutions.

CRM & Marketing Platform Selections

A proven Use Case-driven process that facilitates your CRM & Marketing automation Platform selections and negotiation process.

Insights & Analytics


We work with our clients to build data driven Sales & Marketing organizations and empower decision makers with insights to make impactful decisions.

Need to figure out Who to target, What to sell, Where to sell, How to price, and How to better measure Sales & Marketing performance? What products are selling most? Where is the best ROI for my Advertising spend? We can help you get access to the data insights you need to enable you to make better business decisions.

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Pricing Strategies


We take a data driven approach to help our clients significantly increase their gross margin and profitability. We work alongside our clients to develop effective pricing strategies and deliver the insights their teams need to act and improve pricing and margin management.

Read the Case Study »

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Salesforce & CRM​


We help our clients leverage Salesforce and other CRM platforms to transform the way they do business.

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Clarity Workshop

A quick-hitting, collaborative work session that brings Clarity to your Analytics opportunities.

Execution

We start with the end in mind. By designing a solution that fits your needs, and by letting the user perspectives drive design sessions, testing, and training, we ensure that the right technology solution is delivered.

Data Governance and Migration

We help our clients incorporate Data Governance best practices as well as extract, cleanse, and transform your data.

Marketing Automation

Messina helps you select, implement and/or optimize your marketing automation platform. We have experience with the leading marketing automation platforms, Pardot, HubSpot and Marketo.

Value Enhancement

Most organizations fail to realize the value they expected from their Salesforce platforms. Our Value Enhancement engagement provides our clients with quick insights and detailed output to identify and remediate pain points.

Fractional Support

Our Fractional Admin services provide you the flexibility and Salesforce support services to meet your business needs.

Sales & Marketing

Talent Acquisition


We have developed a proven process for hiring Sales & Marketing executives.

From VP of Sales roles to building out or filling in a national Sales or Marketing team, we help our clients improve their new hire success rate. And we back it up with our guarantee.

Sales & Marketing Talent Acquisition Services »

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Are you ready to leverage your data?

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